The person
behind the pixels.

Hi, I'm Shaivy, a product designer who loves turning messy, ambiguous problems into experiences that feel surprisingly simple.

I blend research, systems thinking and business strategy to uncover what users actually need, not just what they ask for. I care about one thing: creating experiences that genuinely improve people's lives.

Outside work, you'll usually find me creating digital art, experimenting in the kitchen, or sketching ideas that spark my curiosity. Lately, I've been obsessed with exploring what's possible with AI, not just using the latest tools, but asking myself, "What's the next real problem I can solve?" Most of my side projects begin with that question.

The kind of designer I am

Curious, research-led, and just as obsessed with the small details as the big picture.

My approach to AI

A design partner, not a shortcut. I use it to prototype faster and think wider, never to skip the thinking.

My journey

Where I started,
where I landed.

2016 – 2019 · Where I started

Bachelor of Commerce

I began with a B.Com at Delhi University, spreadsheets, markets, the logic of how things work. It taught me structure, but
something was missing.

2019 – 2021 · First craft

Visual Designer, Grapes Digital

I followed the pull toward making things and joined an ad agency, designing 500+ creatives for international brands. Typography, layout and visual systems became my first real craft.

2021 – 2022 · Building foundations

Diploma & Certificate in UI Design

Alongside work I trained formally at Glasgow Caledonian University: a Professional Diploma in UI Design in 2021, then a Professional Certificate in 2022. That's where visual instinct
turned into interface thinking.

2022 – 2025 · Into product

Designing products end to end

Three years across ChefKart, FreshPrints and Nutrabay, moving from screens to journeys: field research, funnels, design systems and shipping to millions of users.

2025 – 2026 · Where I landed

MSc in UX Design

With the practice in place, I came to Kingston University to deepen the theory behind it, research methods, interaction design and human-AI interaction.

Self-taught first. Freelance visual design and personal projects built the instinct before any classroom did.
Then systematic. The diplomas and the MSc gave me the research and UX rigour to back that instinct up.
Now both. A business lens from Commerce and a craft lens from design, so I can talk strategy and pixel detail in the same conversation.

Product Designer Nutrabay Jan'24 – Aug'25

Product Designer (Contract) FreshPrints May'23 – Dec'23

Associate Product Designer ChefKart Oct'22 – Apr'23

Visual Designer Grapes Digital Jun'19 – Mar'21

What makes me, me

My approach
to design.

Research is my weapon.

I ground every decision in user research. Understanding human behaviour isn't a phase of the process for me, it's the lens I design through, start to finish.

I chase top-tier work, not tick-boxes.

I never stop at the bare minimum. I go above and beyond to deliver the best version of the work, and honestly, that's the part that gives me a kick.

I stay endlessly curious.

A growth mindset keeps me learning, new tools, new tech, new perspectives. Curiosity is what stops good work from getting comfortable.

Empathy is the whole point.

Design, for me, is care made visible. If it doesn't make someone's day a little easier or kinder, I haven't finished yet.

Beyond the screen

Life beyond
the design desk.

Hiking

I love finding new trails, getting outdoors, and seeing somewhere from a different perspective.

Volunteering

I've always had a soft spot for stray animals, and empathy for them makes me want to help whenever I can.

Calligraphy

Something about slowing down and getting the details just right keeps me coming back to it, and it also influences how I think about design.

Cooking

I enjoy experimenting in the kitchen, trying new recipes, and occasionally making something that actually works.

Hiking teaches me patience, calligraphy teaches me care, and volunteering with stray animals keeps my empathy sharp- the same empathy I bring to every user I design for. It's all one thread: notice people, give back, keep growing.

What keeps me creative outside work.

I love making things just for the joy of it. From drawing portraits and posters in Procreate to practising calligraphy, it's how I slow down, play with ideas, and stay connected to the creative side of myself.

Scroll to unstack the pile - tap any piece to openTap any piece to open

"Growth isn't a phase.
It's a way of showing up"

I treat every project and every day as a chance to learn something I didn't know yesterday. Stay curious, stay kind, and always leave the work better than you found it.

Now you know a little about me.
Let's build something together.

If any of this resonates, I'd love to chat about a role, a project, or just design over coffee.

See my work LinkedIn Resume

Where I started,where I landed.