/* =========================================================
   MoodMate — Process Case Study · DARK theme
   Shaivy Bhatia Design System v1 (dark adaptation)
   Warm near-black canvas · coral signature · Bricolage + Caveat
   ========================================================= */

:root {
  /* Text (light, on dark) */
  --ink:        #F4EEE4;   /* primary text / strongest contrast */
  --espresso:   #DED5C8;   /* body text */
  --graphite:   #ABA193;   /* muted */
  --stone:      #837A6D;   /* faint */

  /* Surfaces (dark) */
  --line:       rgba(244,238,228,0.12);
  --line-soft:  rgba(244,238,228,0.07);
  --sand:       #221A15;   /* subtle raised surface */
  --cream:      #100C0A;   /* canvas */
  --white:      #191410;   /* card surface */

  /* Coral — signature (text variants lightened for dark) */
  --coral:      #a86fd6;
  --coral-deep: #c49ae0;
  --coral-soft: rgba(168,111,214,0.14);

  /* Supporting — lightened for dark + translucent tints */
  --indigo:     #97A6F0;
  --indigo-soft:rgba(120,140,232,0.16);
  --pine:       #5FC692;
  --pine-soft:  rgba(70,172,112,0.16);
  --gold:       #E2A024;
  --gold-deep:  #ECBA5C;
  --gold-soft:  rgba(226,160,36,0.15);

  /* Elevated "feature" panels (human / pov / mind-map core) */
  --panel:      linear-gradient(165deg, #211913, #140F0C);
  --panel-line: rgba(168,111,214,0.22);

  --serif: "Bricolage Grotesque", system-ui, sans-serif;
  --hand:  "Caveat", cursive;

  --r-sm: 10px;
  --r-md: 16px;
  --r-lg: 22px;
  --r-xl: 30px;
  --r-pill: 999px;
  --ease: cubic-bezier(.22,.68,.28,1);
  --ease-out: cubic-bezier(.16,.84,.30,1);
  --shadow-sm: 0 2px 12px rgba(0,0,0,0.40);
  --shadow-md: 0 22px 46px -18px rgba(0,0,0,0.66);
  --shadow-lg: 0 36px 74px -28px rgba(0,0,0,0.74);
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--serif);
  background: var(--cream);
  color: var(--espresso);
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
  overflow-x: hidden;
}
::selection { background: rgba(168,111,214,0.28); color: #fff; }

.wrap { max-width: 1180px; margin: 0 auto; padding: 0 clamp(22px, 5vw, 68px); }
.wrap--narrow { max-width: 880px; }

em { font-style: normal; color: var(--coral); }
a { color: inherit; }

/* =========================================================
   NAV
   ========================================================= */
/* Site-wide nav — matches the home page (consistent across the site) */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  display: flex; align-items: center; justify-content: center;
  padding: 14px clamp(22px, 5vw, 68px);
  transition: padding .5s var(--ease); border-bottom: 0;
}
.nav__shell {
  width: 100%; max-width: 1180px; margin: 0 auto;
  display: flex; align-items: center; justify-content: space-between;
  gap: 18px; padding: 8px 8px 8px 4px;
  border-radius: var(--r-pill);
  border: 0.5px solid transparent; background: transparent;
  transition: padding .6s var(--ease), background .55s var(--ease), border-color .55s var(--ease), box-shadow .55s var(--ease);
}
.nav.scrolled .nav__shell {
  max-width: max-content; padding: 7px 8px 7px 20px;
  background: rgba(12,11,10,0.82);
  -webkit-backdrop-filter: blur(18px) saturate(140%); backdrop-filter: blur(18px) saturate(140%);
  border-color: var(--line); box-shadow: 0 14px 38px rgba(0,0,0,0.42);
}
.nav.scrolled:hover .nav__shell { padding: 8px 8px 8px 16px; }
.nav.scrolled .nav__links {
  opacity: 0; max-width: 0; padding-left: 0; padding-right: 0; border-color: transparent;
  overflow: hidden; transform: translateX(8px) scale(0.98); pointer-events: none;
  transition: opacity .4s var(--ease), max-width .7s var(--ease), padding .6s var(--ease), transform .6s var(--ease);
}
.nav.scrolled:hover .nav__links {
  opacity: 1; max-width: 760px; padding: 5px; transform: none; pointer-events: auto;
  transition: opacity .55s var(--ease) .08s, max-width .7s var(--ease), padding .6s var(--ease), transform .6s var(--ease);
}
.nav__actions { display: flex; align-items: center; gap: 10px; }
.nav__resume {
  display: inline-flex; align-items: center; gap: 7px; padding: 9px 15px;
  border-radius: var(--r-pill); font-size: 14px; font-weight: 500; white-space: nowrap;
  text-decoration: none; color: var(--graphite);
  transition: color .3s var(--ease), background .3s var(--ease);
}
.nav__resume svg { width: 15px; height: 15px; flex: none; }
.nav__resume:hover { color: var(--ink); background: rgba(244,238,228,0.05); }
@media (max-width: 760px){
  .nav.scrolled .nav__shell { max-width: 92%; }
  .nav__resume span { display: none; }
  .nav__resume { padding: 9px 11px; }
}
.nav__logo {
  font-family: var(--serif); font-size: 18px; font-weight: 600; letter-spacing: -0.01em;
  white-space: nowrap; display: inline-flex; align-items: center;
  text-decoration: none; color: var(--ink);
}
.nav__logo-svg { height: 26px; width: auto; display: block; }
.nav__logo span { color: var(--coral); }
.nav__links {
  display: flex; gap: 2px; align-items: center;
  background: none; border: none;
  border-radius: var(--r-pill); padding: 0;
}
.nav__links a {
  text-decoration: none; font-size: 14px; color: var(--graphite);
  padding: 8px 14px; border-radius: var(--r-pill); white-space: nowrap; position: relative;
  transition: color .3s var(--ease), background .3s var(--ease);
}
.nav__links a::after {
  content: ""; position: absolute; left: 14px; right: 14px; bottom: 5px;
  height: 2px; border-radius: 2px; background: var(--coral);
  transform: scaleX(0); transform-origin: left center; transition: transform .35s var(--ease);
}
.nav__links a:hover { color: var(--ink); background: none; }
.nav__links a:hover::after { transform: scaleX(1); }
.nav__links a.is-active { color: var(--coral); background: none; }
.nav__links a.is-active::after { transform: scaleX(1); }
.nav__cta {
  display: inline-flex; align-items: center; padding: 9px 18px;
  border-radius: var(--r-pill); border: 0.5px solid rgba(244,238,228,0.20);
  background: rgba(244,238,228,0.03); text-decoration: none;
  font-size: 14px; font-weight: 500; white-space: nowrap; color: var(--ink);
  transition: border-color .4s var(--ease), background .4s var(--ease), color .4s var(--ease);
}
.nav__cta:hover { border-color: var(--coral); color: var(--coral); background: var(--coral-soft); }
.nav__toggle{ display:none; align-items:center; justify-content:center; width:38px; height:38px; border-radius:50%; border:0.5px solid rgba(244,238,228,0.20); background:none; color:var(--ink); cursor:pointer; flex:none; transition:border-color .3s var(--ease), background .3s var(--ease); }
.nav__toggle svg{ width:18px; height:18px; }
.nav__toggle:hover{ border-color:var(--coral); background:rgba(244,238,228,0.05); }
.nav__mobile{ position:fixed; top:70px; left:14px; right:14px; z-index:99; background:rgba(12,11,10,0.96); border:1px solid var(--line); border-radius:18px; padding:8px; display:flex; flex-direction:column; gap:2px; box-shadow:0 20px 50px rgba(0,0,0,0.5); opacity:0; pointer-events:none; transform:translateY(-10px); transition:opacity .3s var(--ease), transform .3s var(--ease); }
.nav__mobile.is-open{ opacity:1; pointer-events:auto; transform:none; }
.nav__mobile a{ padding:13px 16px; border-radius:10px; font-family:var(--sans); font-size: 14px; color:var(--graphite); text-decoration:none; transition:color .2s var(--ease), background .2s var(--ease); }
.nav__mobile a:hover, .nav__mobile a.is-active{ background:rgba(244,238,228,0.06); color:var(--ink); }
@media (min-width:1001px){ .nav__mobile{ display:none; } }
@media (max-width: 1000px){ .nav__links { display: none; } .nav__toggle{ display:inline-flex; } }

/* =========================================================
   REVEAL
   ========================================================= */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .85s var(--ease-out), transform .85s var(--ease-out); will-change: opacity, transform; }
.reveal.in { opacity: 1; transform: none; }
.reveal-l { opacity: 0; transform: translateX(-26px); transition: opacity .85s var(--ease-out), transform .85s var(--ease-out); }
.reveal-l.in { opacity: 1; transform: none; }
[data-stagger] > * { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease-out), transform .8s var(--ease-out); }
[data-stagger].in > * { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce){
  .reveal, .reveal-l, [data-stagger] > * { opacity: 1 !important; transform: none !important; }
}

/* =========================================================
   ICONS
   ========================================================= */
.ico { width: 24px; height: 24px; display: inline-block; flex: none; color: var(--espresso); }
.ico--lg { width: 40px; height: 40px; }
.ico--xl { width: 52px; height: 52px; }
/* Calm icon system — icons inherit a soft light neutral by default (sprite paths
   use currentColor). Coral is reserved for a few explicit emphasis contexts. */

/* =========================================================
   TYPE PRIMITIVES
   ========================================================= */
.eyebrow {
  display: inline-flex; align-items: center; gap: 9px;
  font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--coral-deep);
}
.eyebrow::before { content: ""; width: 22px; height: 1.5px; background: var(--coral); }
.kick-pill {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 12px; font-weight: 600; letter-spacing: 0.03em;
  color: var(--coral-deep); background: var(--coral-soft);
  padding: 7px 15px; border-radius: var(--r-pill);
}
.h2 { font-size: clamp(25px, 2.6vw, 36px); font-weight: 600; letter-spacing: -0.02em; line-height: 1.1; text-wrap: balance; color: var(--ink); }
.h3 { font-size: clamp(20px, 2.2vw, 26px); font-weight: 600; letter-spacing: -0.015em; color: var(--ink); }
.lede { font-size: clamp(16px, 1.6vw, 20px); color: var(--graphite); line-height: 1.6; text-wrap: pretty; max-width: 60ch; }
.body { font-size: 16px; line-height: 1.68; color: var(--espresso); text-wrap: pretty; }
.body b { font-weight: 700; color: var(--ink); }
.hand { font-family: var(--hand); color: var(--coral); }

.section { padding: clamp(56px, 8vw, 104px) 0; }
.section--tight { padding: clamp(36px, 5vw, 64px) 0; }
.sec-head { max-width: 660px; margin-bottom: clamp(34px, 5vw, 52px); }
.sec-head .h2 { margin-top: 16px; }
.sec-head .lede { margin-top: 18px; }
.divider { height: 1px; background: var(--line); border: 0; }

/* =========================================================
   HERO
   ========================================================= */
.hero { padding: clamp(104px, 13vw, 140px) 0 clamp(40px, 6vw, 64px); }
.hero__lead { display: grid; grid-template-columns: 1.02fr 0.98fr; gap: clamp(30px, 5vw, 60px); align-items: center; }
@media (max-width: 880px){ .hero__lead { grid-template-columns: 1fr; gap: 30px; } }
.hero__copy { display: flex; flex-direction: column; }
.hero__tags { display: flex; gap: 9px; flex-wrap: wrap; margin-bottom: 22px; }
/* Clean neutral outlined chips (not colourful) */
.hero__tags--clean { gap: 12px; margin-bottom: 26px; }
.chip-clean {
  font-size: 12px; font-weight: 600; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--graphite); background: transparent;
  border: 1px solid var(--line); border-radius: var(--r-pill);
  padding: 9px 18px; transition: border-color .3s var(--ease), color .3s var(--ease);
}
.chip-clean:hover { border-color: var(--stone); color: var(--espresso); }
.hero__title--mono em { color: inherit; }
.hero__title {
  font-size: clamp(40px, 5.2vw, 64px); font-weight: 600; letter-spacing: -0.035em; line-height: 0.98; color: var(--ink);
}
.hero__title em { color: var(--coral); }
.hero__lede { margin-top: 22px; max-width: 70ch; font-size: clamp(16px, 1.7vw, 21px); line-height: 1.42; color: var(--ink); font-weight: 500; }
.hero__lede em { color: var(--coral); }

.meta {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 26px;
  margin-top: clamp(40px, 5vw, 60px); padding-top: 30px; border-top: 1px solid var(--line);
}
.meta__item { display: flex; flex-direction: column; gap: 9px; }
.meta__k { font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--coral-deep); display: inline-flex; align-items: center; gap: 7px; }
.meta__k .ico { width: 16px; height: 16px; }
.meta__v { font-size: 16px; color: var(--espresso); line-height: 1.45; font-weight: 500; }
@media (max-width: 720px){ .meta { grid-template-columns: 1fr 1fr; gap: 24px; } }

/* =========================================================
   IMAGE PLACEHOLDERS
   ========================================================= */
.figure {
  border-radius: var(--r-lg); overflow: hidden; border: 1px solid var(--line);
  background:
    repeating-linear-gradient(135deg, rgba(244,238,228,0.045) 0 14px, transparent 14px 28px),
    linear-gradient(160deg, #1d1611, #120d0b);
  box-shadow: var(--shadow-sm); position: relative;
}
.figure image-slot { width: 100%; height: 100%; display: block; }
.figure__tag {
  position: absolute; top: 14px; left: 14px; z-index: 2; pointer-events: none;
  display: inline-flex; align-items: center; gap: 7px;
  font-size: 11px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--coral-deep); background: rgba(28,21,17,0.86); border: 1px solid var(--line);
  padding: 5px 11px; border-radius: var(--r-pill); -webkit-backdrop-filter: blur(4px); backdrop-filter: blur(4px);
}
.figure--hero { aspect-ratio: 16 / 9; margin: clamp(30px, 4.5vw, 48px) 0 0; }
@media (max-width: 880px){ .figure--hero { aspect-ratio: 16 / 10; } }
.figure--wide { aspect-ratio: 16 / 7.4; }
.figure--arch { aspect-ratio: 16 / 8; }
.figure__cap { font-size: 13px; color: var(--stone); margin-top: 13px; display: flex; align-items: center; gap: 8px; }
.figure__cap .ico { width: 15px; height: 15px; }

/* =========================================================
   MARGIN NOTES
   ========================================================= */
.note-margin {
  font-family: var(--hand); font-size: 21px; line-height: 1.32; color: var(--coral-deep);
  position: relative; padding-left: 26px;
}
.note-margin::before {
  content: ""; position: absolute; left: 0; top: 7px; width: 14px; height: 14px;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 12h14M13 6l6 6-6 6' stroke='%23FF6A3D' stroke-width='2.5' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/contain no-repeat;
}
.note-aside {
  font-family: var(--hand); font-size: 22px; line-height: 1.34; color: var(--coral-deep);
  background: var(--coral-soft); border: 1px solid rgba(168,111,214,0.22);
  border-radius: var(--r-md) var(--r-md) var(--r-md) 4px;
  padding: 16px 20px; max-width: 30ch;
}

.lay-split { display: grid; grid-template-columns: 0.62fr 0.38fr; gap: clamp(28px, 5vw, 64px); align-items: start; }
.lay-split--rev { grid-template-columns: 0.38fr 0.62fr; }
@media (max-width: 860px){ .lay-split, .lay-split--rev { grid-template-columns: 1fr; gap: 28px; } }

/* Split feature layout — big headline left, body right (challenge style) */
.split-feature { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(36px, 7vw, 100px); align-items: start; }
@media (max-width: 860px){ .split-feature { grid-template-columns: 1fr; gap: 28px; } }
.split-feature__title {
  font-size: clamp(32px, 4.4vw, 56px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.04;
  margin-top: 20px; color: var(--ink); text-wrap: balance;
}
.split-feature__title em { color: var(--coral); font-style: italic; }
.split-feature__body { display: flex; flex-direction: column; gap: 22px; padding-top: 8px; }
.split-feature__body .body { font-size: clamp(16px, 1.4vw, 18px); line-height: 1.7; }
@media (min-width: 861px){ .split-feature__head { position: sticky; top: 108px; } }

/* =========================================================
   IMPACT — tinted metric cards
   ========================================================= */
.impact-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
@media (max-width: 900px){ .impact-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px){ .impact-grid { grid-template-columns: 1fr; } }
.metric {
  border-radius: var(--r-lg); padding: 26px 24px 24px; border: 1px solid transparent;
  display: flex; flex-direction: column; min-height: 188px;
  transition: transform .45s var(--ease), box-shadow .45s var(--ease);
}
.metric:hover { transform: translateY(-6px); box-shadow: var(--shadow-md); }
.metric__ic { width: 38px; height: 38px; margin-bottom: 16px; }
/* Metric icons share ONE neutral white-ish tone across every card (not the card's accent) */
.metric__ic { color: var(--ink) !important; }
.metric__num { font-size: clamp(38px, 4.2vw, 52px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; }
.metric__num small { font-size: 0.46em; font-weight: 600; letter-spacing: 0; }
.metric__label { margin-top: 12px; font-size: 14px; line-height: 1.45; margin-top: auto; padding-top: 14px; color: var(--espresso); }
.metric--coral  { background: var(--coral-soft);  border-color: rgba(168,111,214,0.30);  color: var(--coral-deep); }
.metric--indigo { background: var(--indigo-soft); border-color: rgba(140,160,232,0.30); color: var(--indigo); }
.metric--pine   { background: var(--pine-soft);   border-color: rgba(80,180,120,0.30);  color: var(--pine); }
.metric--gold   { background: var(--gold-soft);   border-color: rgba(226,160,36,0.30);  color: var(--gold-deep); }

/* =========================================================
   BITE CARDS
   ========================================================= */
.bites { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
@media (max-width: 820px){ .bites { grid-template-columns: 1fr; } }
.bite {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 28px 26px; box-shadow: var(--shadow-sm);
  transition: transform .45s var(--ease), border-color .45s var(--ease);
}
.bite:hover { transform: translateY(-5px); border-color: var(--coral); }
.bite__ic { width: 36px; height: 36px; margin-bottom: 18px; }
.bite__stat { font-size: clamp(34px, 4vw, 46px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; color: var(--ink); }
.bite__stat .u { color: var(--coral); }
.bite__line { margin-top: 12px; font-size: 14px; line-height: 1.5; color: var(--graphite); }
.bite__line b { color: var(--ink); }
.bite__src { margin-top: 14px; font-size: 12px; color: var(--stone); letter-spacing: 0.02em; }

/* =========================================================
   INSIGHT → DECISION
   ========================================================= */
.idblock {
  display: grid; grid-template-columns: 1fr auto 1fr; gap: 0; align-items: stretch;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  overflow: hidden; box-shadow: var(--shadow-sm);
}
.idblock__side { padding: 28px 30px; display: flex; flex-direction: column; gap: 10px; }
.idblock__side--insight { background: var(--sand); }
.idblock__arrow {
  display: grid; place-items: center; width: 64px;
  background: #0c0907; color: var(--coral); font-size: 22px;
}
.idblock__lbl { font-size: 11px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; display: inline-flex; align-items: center; gap: 8px; }
.idblock__side--insight .idblock__lbl { color: var(--graphite); }
.idblock__side--decision .idblock__lbl { color: var(--coral-deep); }
.idblock__txt { font-size: 16px; line-height: 1.55; color: var(--espresso); }
.idblock__txt b { color: var(--ink); font-weight: 700; }
.idblock__feat { margin-top: 4px; font-family: var(--hand); font-size: 20px; color: var(--coral); }
@media (max-width: 760px){
  .idblock { grid-template-columns: 1fr; }
  .idblock__arrow { width: auto; height: 46px; }
  .idblock__arrow svg { transform: rotate(90deg); }
}

/* =========================================================
   PROBLEM MIND MAP
   ========================================================= */
.mindmap { position: relative; padding: clamp(20px, 4vw, 40px) 0; }
.mm-core {
  margin: 0 auto 0; width: max-content; max-width: 460px; text-align: center;
  background: var(--panel); color: var(--ink); border: 1px solid var(--panel-line);
  border-radius: var(--r-lg); padding: 26px 34px;
  box-shadow: 0 0 0 1px rgba(168,111,214,0.05), var(--shadow-md); position: relative; z-index: 2;
}
.mm-core .lbl { font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--coral); margin-bottom: 8px; }
.mm-core .txt { font-size: clamp(18px, 2vw, 23px); font-weight: 600; letter-spacing: -0.01em; line-height: 1.25; color: var(--ink); }
.mm-branches { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 56px; position: relative; z-index: 2; }
@media (max-width: 880px){ .mm-branches { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px){ .mm-branches { grid-template-columns: 1fr; } }
.mm-node {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 24px 22px; box-shadow: var(--shadow-sm); position: relative;
  transition: transform .45s var(--ease), border-color .45s var(--ease), box-shadow .45s var(--ease);
}
.mm-node:hover { transform: translateY(-6px); border-color: var(--coral); box-shadow: var(--shadow-md); }
.mm-node__ic { width: 40px; height: 40px; margin-bottom: 14px; }
.mm-node__gap { font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--coral-deep); }
.mm-node__t { font-size: 18px; font-weight: 600; margin: 5px 0 8px; letter-spacing: -0.01em; color: var(--ink); }
.mm-node__d { font-size: 14px; line-height: 1.5; color: var(--graphite); }
.mm-svg { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; z-index: 1; overflow: visible; }
.mm-svg path { fill: none; stroke: var(--coral); stroke-width: 1.6; stroke-dasharray: 5 6; opacity: 0.55; }

/* =========================================================
   PERSONAS
   ========================================================= */
.personas { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
@media (max-width: 820px){ .personas { grid-template-columns: 1fr; } }
.personas--img .persona-fig { aspect-ratio: 4 / 3.4; }

/* Full-width image carousel */
.carousel { position: relative; }
.carousel__viewport { overflow: hidden; border-radius: var(--r-lg); }
.carousel__track { display: flex; transition: transform .6s var(--ease-out); }
.carousel__slide { flex: 0 0 100%; aspect-ratio: 16 / 8; border-radius: var(--r-lg); }
@media (max-width: 720px){ .carousel__slide { aspect-ratio: 16 / 11; } }
.carousel__arrow {
  position: absolute; top: 50%; transform: translateY(-50%); z-index: 3;
  width: 52px; height: 52px; border-radius: 50%; border: 1px solid var(--line);
  background: rgba(20,15,12,0.74); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
  color: var(--coral); font-size: 26px; line-height: 1; cursor: pointer;
  display: grid; place-items: center; transition: background .3s var(--ease), border-color .3s var(--ease), transform .3s var(--ease);
}
.carousel__arrow:hover { background: rgba(168,111,214,0.18); border-color: var(--coral); }
.carousel__arrow--prev { left: 16px; }
.carousel__arrow--next { right: 16px; }
.carousel__arrow--prev:hover { transform: translateY(-50%) translateX(-2px); }
.carousel__arrow--next:hover { transform: translateY(-50%) translateX(2px); }
.carousel__dots { display: flex; gap: 10px; justify-content: center; margin-top: 20px; }
.carousel__dot { width: 9px; height: 9px; padding: 0; border: 0; border-radius: 50%; background: var(--line); cursor: pointer; transition: background .3s var(--ease), width .3s var(--ease); }
.carousel__dot.is-active { background: var(--coral); width: 26px; border-radius: var(--r-pill); }
.persona {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-xl);
  padding: 28px; box-shadow: var(--shadow-sm); display: flex; flex-direction: column; gap: 18px;
}
.persona--a { background: linear-gradient(165deg, rgba(120,140,232,0.16), var(--white) 62%); border-color: rgba(140,160,232,0.26); }
.persona--b { background: linear-gradient(165deg, rgba(70,172,112,0.16), var(--white) 62%); border-color: rgba(80,180,120,0.26); }
.persona__top { display: flex; gap: 16px; align-items: center; }
.persona__avatar { width: 72px; height: 72px; border-radius: 50%; overflow: hidden; flex: none; border: 1px solid var(--line); }
.persona__avatar image-slot { width: 100%; height: 100%; }
.persona__name { font-size: 20px; font-weight: 700; letter-spacing: -0.01em; color: var(--ink); }
.persona__role { font-size: 13px; color: var(--graphite); margin-top: 2px; }
.persona__meta { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 8px; }
.persona__quote { font-family: var(--hand); font-size: 23px; line-height: 1.3; color: var(--ink); }
.persona__quote .q { color: var(--coral); }
.persona__rows { display: flex; flex-direction: column; gap: 13px; }
.persona__row { display: grid; grid-template-columns: 92px 1fr; gap: 14px; align-items: start; }
.persona__rk { font-size: 11px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--coral-deep); padding-top: 2px; }
.persona__rv { font-size: 14px; line-height: 1.5; color: var(--espresso); }
.persona__rv b { color: var(--ink); }

/* HMW */
.hmw { display: flex; flex-direction: column; gap: 14px; }
.hmw__card {
  display: flex; gap: 16px; align-items: flex-start;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 20px 22px; box-shadow: var(--shadow-sm);
  transition: transform .4s var(--ease), border-color .4s var(--ease);
}
.hmw__card:hover { transform: translateX(5px); border-color: var(--coral); }
.hmw__no { font-family: var(--hand); font-size: 30px; color: var(--coral); line-height: 1; flex: none; width: 34px; }
.hmw__q { font-size: 16px; line-height: 1.45; color: var(--ink); font-weight: 500; }
.hmw__q b { color: var(--coral-deep); font-weight: 700; }

.chips { display: flex; gap: 10px; flex-wrap: wrap; }
.chip { font-size: 13px; font-weight: 600; padding: 7px 14px; border-radius: var(--r-pill); border: 1px solid transparent; }
.chip--coral { color: var(--coral-deep); background: var(--coral-soft); border-color: rgba(168,111,214,0.30); }
.chip--indigo { color: var(--indigo); background: var(--indigo-soft); border-color: rgba(140,160,232,0.30); }
.chip--pine { color: var(--pine); background: var(--pine-soft); border-color: rgba(80,180,120,0.30); }
.chip--gold { color: var(--gold-deep); background: var(--gold-soft); border-color: rgba(226,160,36,0.30); }
.chip--neutral { color: var(--graphite); background: var(--sand); border-color: var(--line); }

/* =========================================================
   TECH RESEARCH
   ========================================================= */
.tech-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
@media (max-width: 760px){ .tech-grid { grid-template-columns: 1fr; } }
.tech {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 28px; box-shadow: var(--shadow-sm); display: flex; gap: 20px;
  transition: transform .45s var(--ease), border-color .45s var(--ease);
}
.tech:hover { transform: translateY(-5px); border-color: var(--coral); }
.tech--accent { background: linear-gradient(160deg, rgba(168,111,214,0.16), var(--white) 66%); border-color: rgba(168,111,214,0.28); }
.tech__ic { width: 48px; height: 48px; flex: none; }
.tech__t { font-size: 18px; font-weight: 600; letter-spacing: -0.012em; color: var(--ink); }
.tech__d { margin-top: 8px; font-size: 14px; line-height: 1.55; color: var(--graphite); }
.tech__tag { margin-top: 12px; font-size: 12px; font-weight: 600; letter-spacing: 0.04em; color: var(--coral-deep); }

/* =========================================================
   HUMAN SECTION — elevated panel
   ========================================================= */
.human { background: var(--panel); color: var(--ink); border: 1px solid var(--panel-line); border-radius: clamp(20px, 3vw, 34px); margin: clamp(20px,3vw,40px) auto; overflow: hidden; }
.human__inner { padding: clamp(48px, 7vw, 88px) clamp(28px, 6vw, 80px); }
.human .eyebrow { color: var(--coral); }
.human .eyebrow::before { background: var(--coral); }
.human__title { font-size: clamp(30px, 4.4vw, 52px); font-weight: 600; letter-spacing: -0.025em; line-height: 1.05; margin-top: 18px; max-width: 20ch; color: var(--ink); }
.human__title em { color: var(--coral); }
.human__lede { margin-top: 22px; max-width: 60ch; font-size: clamp(16px, 1.7vw, 20px); line-height: 1.6; color: var(--graphite); }
.human__lede b { color: var(--ink); font-weight: 700; }
.human__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: clamp(36px, 5vw, 52px); }
@media (max-width: 900px){ .human__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px){ .human__grid { grid-template-columns: 1fr; } }
.hcard { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.10); border-radius: var(--r-lg); padding: 24px 22px; transition: background .4s var(--ease), transform .4s var(--ease); }
.hcard:hover { background: rgba(255,255,255,0.07); transform: translateY(-5px); }
.hcard__ic { width: 40px; height: 40px; margin-bottom: 14px; }
.hcard__t { font-size: 16px; font-weight: 600; letter-spacing: -0.01em; color: var(--ink); }
.hcard__d { margin-top: 8px; font-size: 14px; line-height: 1.55; color: var(--graphite); }
.hcard__d b { color: var(--espresso); }
.human__line {
  margin-top: clamp(36px, 5vw, 52px); padding-top: 30px; border-top: 1px solid rgba(255,255,255,0.12);
  font-family: var(--hand); font-size: clamp(24px, 3vw, 34px); line-height: 1.3; color: var(--coral);
  max-width: 28ch;
}

/* =========================================================
   DECISIONS
   ========================================================= */
.decision {
  display: grid; grid-template-columns: 56px 1fr; gap: 24px;
  padding: clamp(28px,4vw,40px) 0; border-top: 1px solid var(--line);
}
.decision:first-of-type { border-top: 0; }
.decision__no { font-family: var(--hand); font-size: 42px; color: var(--coral); line-height: 0.9; }
.decision__t { font-size: clamp(20px, 2.4vw, 28px); font-weight: 600; letter-spacing: -0.018em; margin-bottom: 18px; color: var(--ink); }
.decision__cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
@media (max-width: 820px){ .decision { grid-template-columns: 1fr; gap: 14px; } .decision__cols { grid-template-columns: 1fr; } }
.dcol { border-radius: var(--r-md); padding: 20px; border: 1px solid var(--line); }
.dcol--considered { background: var(--sand); }
.dcol--chose { background: var(--coral-soft); border-color: rgba(168,111,214,0.28); }
.dcol--why { background: var(--white); }
.dcol__k { font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--coral-deep); margin-bottom: 9px; display: inline-flex; align-items: center; gap: 7px; }
.dcol--considered .dcol__k { color: var(--graphite); }
.dcol__v { font-size: 14px; line-height: 1.55; color: var(--espresso); }
.dcol__v b { color: var(--ink); font-weight: 700; }

/* Before / after */
.ba { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 760px){ .ba { grid-template-columns: 1fr; } }
.ba__item { display: flex; flex-direction: column; gap: 12px; }
.ba__fig { aspect-ratio: 4 / 3.2; }
.ba__head { display: flex; align-items: center; gap: 10px; }
.ba__head span { color: var(--graphite); }
.ba__badge { font-size: 11px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding: 5px 12px; border-radius: var(--r-pill); }
.ba__badge--before { background: var(--sand); color: var(--graphite); }
.ba__badge--after { background: var(--coral-soft); color: var(--coral-deep); }
.ba__notes { list-style: none; display: flex; flex-direction: column; gap: 9px; }
.ba__notes li { font-size: 14px; line-height: 1.5; color: var(--espresso); display: flex; gap: 10px; }
.ba__notes li b { color: var(--ink); }
.ba__notes li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--coral); flex: none; margin-top: 7px; }

/* Evidence */
.evidence { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
@media (max-width: 820px){ .evidence { grid-template-columns: 1fr 1fr; } }
@media (max-width: 460px){ .evidence { grid-template-columns: 1fr; } }
.ev {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 24px 22px; box-shadow: var(--shadow-sm);
}
.ev__num { font-size: clamp(30px, 3.4vw, 42px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; color: var(--ink); }
.ev__num .u { color: var(--coral); }
.ev__label { margin-top: 10px; font-size: 13px; line-height: 1.45; color: var(--graphite); }

/* What I'd change */
.change {
  background: var(--gold-soft); border: 1px solid rgba(226,160,36,0.30); border-radius: var(--r-xl);
  padding: clamp(28px, 4vw, 44px); display: grid; grid-template-columns: auto 1fr; gap: 24px; align-items: start;
}
@media (max-width: 640px){ .change { grid-template-columns: 1fr; gap: 16px; } }
.change__ic { width: 52px; height: 52px; }
.change__t { font-size: clamp(20px, 2.3vw, 27px); font-weight: 600; letter-spacing: -0.018em; color: var(--ink); }
.change__p { margin-top: 12px; font-size: 16px; line-height: 1.6; color: var(--espresso); max-width: 62ch; }
.change__p b { color: var(--gold-deep); font-weight: 700; }
.change__score { display: inline-flex; align-items: baseline; gap: 8px; margin-top: 16px; }
.change__score .n { font-size: 40px; font-weight: 600; letter-spacing: -0.03em; color: var(--gold-deep); line-height: 1; }
.change__score .o { font-size: 14px; color: var(--graphite); }

/* POV */
.pov {
  background: var(--panel); color: var(--ink); border: 1px solid var(--panel-line); border-radius: clamp(20px, 3vw, 34px);
  padding: clamp(44px, 6vw, 76px) clamp(28px, 6vw, 72px); text-align: center;
}
.pov .eyebrow { color: var(--coral); justify-content: center; }
.pov .eyebrow::before { background: var(--coral); }
.pov__p { margin: 22px auto 0; max-width: 40ch; font-size: clamp(22px, 3vw, 34px); font-weight: 500; line-height: 1.32; letter-spacing: -0.015em; color: var(--ink); }
.pov__p em { color: var(--coral); }
.pov__sign { margin-top: 26px; font-family: var(--hand); font-size: 30px; color: var(--coral); }

/* =========================================================
   NEXT / FOOTER
   ========================================================= */
.next {
  display: flex; align-items: center; justify-content: space-between; gap: 28px; flex-wrap: wrap;
  padding: clamp(40px, 6vw, 72px) 0; border-top: 1px solid var(--line);
  text-decoration: none; color: var(--ink);
}
.next__k { font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--coral-deep); margin-bottom: 12px; }
.next__t { font-size: clamp(30px, 5vw, 56px); font-weight: 600; letter-spacing: -0.025em; line-height: 1; transition: color .35s var(--ease); color: var(--ink); }
.next:hover .next__t { color: var(--coral); }
.next__arrow { width: 60px; height: 60px; border-radius: 50%; border: 1px solid var(--line); display: grid; place-items: center; font-size: 22px; color: var(--coral); flex: none; transition: background .35s var(--ease), transform .35s var(--ease); }
.next:hover .next__arrow { background: var(--coral-soft); transform: translateX(5px); }

.footer { padding: clamp(40px, 6vw, 64px) 0; border-top: 1px solid var(--line); }
.footer__top { display: flex; justify-content: space-between; gap: 24px; flex-wrap: wrap; align-items: flex-start; }
.footer__name { font-size: 20px; font-weight: 700; letter-spacing: -0.01em; color: var(--ink); }
.footer__top p { color: var(--graphite); font-size: 14px; margin-top: 4px; }
.footer__nav { display: flex; gap: 20px; flex-wrap: wrap; }
.footer__nav a { text-decoration: none; color: var(--espresso); font-size: 14px; font-weight: 500; transition: color .3s var(--ease); }
.footer__nav a:hover { color: var(--coral); }
.footer__bottom { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; margin-top: 30px; padding-top: 22px; border-top: 1px solid var(--line); font-size: 13px; color: var(--stone); }

.cap-note { display: inline-flex; align-items: center; gap: 8px; margin-top: 16px; font-size: 13px; color: var(--stone); }
.cap-note .ico { width: 15px; height: 15px; }

/* =========================================================
   SOLID COLOURED CARDS — used to break the all-dark rhythm
   ========================================================= */
.card-solid { border-radius: var(--r-lg); border: 1px solid transparent; }
.card-solid--coral  { background: linear-gradient(160deg, #a86fd6, #E2552C); color: #fff; }
.card-solid--indigo { background: linear-gradient(160deg, #5A6BD8, #3B4CB8); color: #fff; }
.card-solid--pine   { background: linear-gradient(160deg, #3FA776, #2E8C5F); color: #fff; }
.card-solid--gold   { background: linear-gradient(160deg, #E2A024, #C2851A); color: #2A1E08; }
.card-solid--plum   { background: linear-gradient(160deg, #8C5AC8, #6E3FAE); color: #fff; }

/* =========================================================
   PRIMARY RESEARCH — survey key findings (solid stat cards)
   ========================================================= */
.findings { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
@media (max-width: 900px){ .findings { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px){ .findings { grid-template-columns: 1fr; } }
.finding {
  border-radius: var(--r-lg); padding: 26px 24px; display: flex; flex-direction: column;
  min-height: 196px; position: relative; overflow: hidden;
  transition: transform .45s var(--ease), box-shadow .45s var(--ease);
}
.finding:hover { transform: translateY(-6px); box-shadow: var(--shadow-md); }
.finding__num { font-size: clamp(40px, 5vw, 58px); font-weight: 700; letter-spacing: -0.04em; line-height: 0.95; }
.finding__stat { margin-top: 12px; font-size: 16px; line-height: 1.4; font-weight: 600; opacity: 0.96; }
.finding__impl {
  margin-top: auto; padding-top: 14px; font-size: 13px; line-height: 1.45; font-weight: 600;
  display: flex; gap: 8px; align-items: flex-start; opacity: 0.92;
}
.finding__impl::before { content: "→"; font-weight: 700; flex: none; }
/* neutral findings — restrained, coral numerals only (keeps colour at certain places) */
.finding--plain { background: var(--white); border: 1px solid var(--line); color: var(--espresso); }
.finding--plain .finding__num { color: var(--coral); }
.finding--plain .finding__stat { color: var(--ink); }
.finding--plain .finding__impl { color: var(--graphite); }
.finding .finding__stat, .finding .finding__impl { color: inherit; }

/* survey method strip */
.method-strip {
  display: flex; flex-wrap: wrap; gap: 10px 26px; align-items: center;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-pill);
  padding: 16px 26px; margin-bottom: 30px;
}
.method-strip__item { display: inline-flex; align-items: center; gap: 9px; font-size: 14px; color: var(--espresso); }
.method-strip__item .ico { width: 18px; height: 18px; }
.method-strip__item b { color: var(--ink); font-weight: 700; }
.method-strip__div { width: 1px; height: 20px; background: var(--line); }

/* =========================================================
   INTERVIEW FINDINGS — insight → design move pairs
   ========================================================= */
.iv-list { display: flex; flex-direction: column; gap: 16px; }
.iv-pair {
  display: grid; grid-template-columns: 0.46fr 0.54fr; align-items: stretch;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  overflow: hidden; box-shadow: var(--shadow-sm);
  transition: transform .4s var(--ease), border-color .4s var(--ease);
}
.iv-pair:hover { transform: translateY(-4px); border-color: rgba(255,106,61,0.4); }
@media (max-width: 820px){ .iv-pair { grid-template-columns: 1fr; } }
.iv-insight { padding: 26px 28px; background: var(--sand); display: flex; flex-direction: column; gap: 10px; position: relative; }
.iv-design  { padding: 26px 28px; display: flex; flex-direction: column; gap: 10px; }
.iv-num { font-family: var(--hand); font-size: 26px; color: var(--coral); line-height: 1; }
.iv-k { font-size: 11px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; display: inline-flex; align-items: center; gap: 8px; }
.iv-insight .iv-k { color: var(--graphite); }
.iv-design .iv-k { color: var(--coral-deep); }
.iv-k .ico { width: 15px; height: 15px; }
.iv-txt { font-size: 14px; line-height: 1.55; color: var(--espresso); }
.iv-txt b { color: var(--ink); font-weight: 700; }
.iv-design .iv-feat { margin-top: 2px; font-family: var(--hand); font-size: 18px; color: var(--coral); }

/* =========================================================
   PROBLEM STATEMENT + DESIGN CHALLENGE (solid distinct cards)
   ========================================================= */
.statement {
  border-radius: var(--r-xl); padding: clamp(34px, 5vw, 60px);
  display: grid; grid-template-columns: auto 1fr; gap: clamp(22px, 4vw, 40px); align-items: start;
}
@media (max-width: 680px){ .statement { grid-template-columns: 1fr; gap: 20px; } }
.statement__ic { width: 56px; height: 56px; }
.statement__ic path { fill: none; }
/* plain (white/black) statement — readable, no heavy colour */
.statement--plain { background: var(--white); border: 1px solid var(--line); color: var(--ink); }
.statement--plain .statement__k { color: var(--coral-deep); opacity: 1; }
.statement--plain .statement__p { color: var(--ink); }
.statement--plain .statement__p em { color: var(--coral); font-style: italic; opacity: 1; }
.statement--plain .statement__sub { color: var(--graphite); opacity: 1; }
.statement--plain .statement__ic { color: var(--coral); }
.statement--plain .statement__ic path { fill: none; }
.statement__k { font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; opacity: 0.85; }
.statement__p { margin-top: 14px; font-size: clamp(20px, 2.2vw, 28px); font-weight: 600; letter-spacing: -0.018em; line-height: 1.26; text-wrap: balance; }
.statement__p em { font-style: italic; opacity: 0.95; }
.statement__sub { margin-top: 16px; font-size: 16px; line-height: 1.6; opacity: 0.9; max-width: 64ch; }

.challenge-card {
  border-radius: var(--r-xl); padding: clamp(36px, 5vw, 64px); text-align: center;
  position: relative; overflow: hidden;
}
.challenge-card__k {
  display: inline-flex; align-items: center; gap: 9px; justify-content: center;
  font-size: 12px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; opacity: 0.9;
}
.challenge-card__k .ico { width: 18px; height: 18px; color: inherit; }
.challenge-card__k .ico path { fill: none; }
.challenge-card__q {
  margin: 20px auto 0; max-width: 26ch; font-size: clamp(24px, 3vw, 38px);
  font-weight: 600; letter-spacing: -0.022em; line-height: 1.2; text-wrap: balance;
}
.challenge-card__hmw { font-family: var(--hand); font-size: clamp(30px, 4vw, 46px); display: block; margin-bottom: 6px; opacity: 0.92; }

/* =========================================================
   DESIGN DECISION / IMPLICATION — compact (replaces idblocks)
   ========================================================= */
.decimp { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
@media (max-width: 820px){ .decimp { grid-template-columns: 1fr; } }
.dimp {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 24px 24px 22px; display: flex; flex-direction: column; gap: 10px;
  border-top: 3px solid var(--coral);
  transition: transform .4s var(--ease), box-shadow .4s var(--ease);
}
.dimp:hover { transform: translateY(-5px); box-shadow: var(--shadow-md); }
.dimp__ic { width: 30px; height: 30px; }
.dimp__k { font-size: 11px; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--coral-deep); }
.dimp__d { font-size: 16px; font-weight: 600; letter-spacing: -0.01em; line-height: 1.28; color: var(--ink); }
.dimp__i { margin-top: auto; padding-top: 12px; border-top: 1px solid var(--line); font-size: 13px; line-height: 1.45; color: var(--graphite); display: flex; gap: 8px; }
.dimp__i::before { content: "→"; color: var(--coral); font-weight: 700; flex: none; }
.dimp--coral { border-top-color: var(--coral); }
.dimp--indigo { border-top-color: var(--indigo); }
.dimp--pine { border-top-color: var(--pine); }
.dimp--coral .dimp__k { color: var(--coral-deep); }
.dimp--indigo .dimp__k, .dimp--indigo .dimp__i::before { color: var(--indigo); }
.dimp--pine .dimp__k, .dimp--pine .dimp__i::before { color: var(--pine); }

/* =========================================================
   MARKET ANALYSIS — versus split
   ========================================================= */
.versus { display: grid; grid-template-columns: 1fr auto 1fr; gap: 0; align-items: stretch; margin-top: 22px; }
@media (max-width: 760px){ .versus { grid-template-columns: 1fr; } }
.versus__col {
  background: var(--white); border: 1px solid var(--line); padding: 26px 28px;
  display: flex; flex-direction: column; gap: 12px;
}
.versus__col:first-child { border-radius: var(--r-lg) 0 0 var(--r-lg); }
.versus__col:last-child { border-radius: 0 var(--r-lg) var(--r-lg) 0; }
@media (max-width: 760px){
  .versus__col:first-child { border-radius: var(--r-lg) var(--r-lg) 0 0; }
  .versus__col:last-child { border-radius: 0 0 var(--r-lg) var(--r-lg); }
}
.versus__col--win { background: linear-gradient(165deg, rgba(168,111,214,0.14), var(--white) 62%); border-color: rgba(168,111,214,0.30); }
.versus__k { font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--graphite); }
.versus__col--win .versus__k { color: var(--coral-deep); }
.versus__t { font-size: 20px; font-weight: 600; letter-spacing: -0.015em; color: var(--ink); }
.versus__rows { list-style: none; display: flex; flex-direction: column; gap: 9px; margin-top: 4px; }
.versus__rows li { font-size: 14px; line-height: 1.45; color: var(--espresso); display: flex; gap: 9px; }
.versus__rows li::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: currentColor; flex: none; margin-top: 7px; opacity: 0.5; }
.versus__mid { display: grid; place-items: center; width: 56px; }
.versus__vs { font-family: var(--hand); font-size: 26px; color: var(--coral); background: var(--cream); border: 1px solid var(--line); border-radius: 50%; width: 50px; height: 50px; display: grid; place-items: center; }
@media (max-width: 760px){ .versus__mid { width: auto; height: 50px; } }
.figure--matrix { aspect-ratio: 16 / 9; margin-top: 22px; }
.figure--market { aspect-ratio: 16 / 7; }

/* lone design-decision strip (one per section) */
.dimp-strip {
  display: grid; grid-template-columns: auto 1fr auto; gap: clamp(18px,3vw,32px); align-items: center;
  background: var(--white); border: 1px solid var(--line); border-left: 3px solid var(--coral);
  border-radius: var(--r-lg); padding: 22px 28px; box-shadow: var(--shadow-sm);
  transition: transform .4s var(--ease), box-shadow .4s var(--ease);
}
.dimp-strip:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
@media (max-width: 720px){ .dimp-strip { grid-template-columns: 1fr; gap: 12px; } }
.dimp-strip__ic { width: 40px; height: 40px; }
.dimp-strip__k { font-size: 11px; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--coral-deep); margin-bottom: 6px; }
.dimp-strip__d { font-size: clamp(16px,1.8vw,20px); font-weight: 600; letter-spacing: -0.012em; color: var(--ink); line-height: 1.25; }
.dimp-strip__i { font-family: var(--hand); font-size: 22px; color: var(--coral); white-space: nowrap; }
@media (max-width: 720px){ .dimp-strip__i { white-space: normal; } }

/* =========================================================
   v3 · RESTRAINED COLOUR + ADAPTIVE NAV  (refinement pass)
   One calm, consistent accent (coral), reserved for data and
   key CTAs only. Everything else returns to the warm-neutral
   palette. Nav collapses on scroll, re-expands ONLY on hover.
   ========================================================= */

/* ---- Collapse the indigo / pine / gold spread into ONE accent ---- */
:root{
  --indigo: var(--coral);  --indigo-soft: var(--coral-soft);
  --pine:   var(--coral);  --pine-soft:   var(--coral-soft);
  --gold:   var(--coral);  --gold-deep:   var(--coral-deep);  --gold-soft: var(--coral-soft);
}

/* ---- Emphasis reads as italic, not orange ---- */
em { color: inherit !important; font-style: italic; }

/* ---- Hero figure: a touch larger, clean 16:9, no overlay tag ---- */
.figure--hero { aspect-ratio: 16 / 9; margin-top: clamp(34px, 5vw, 58px); }
.figure__tag { display: none; }
.figure {
  background: linear-gradient(160deg, #1b1510, #120d0b);
}

/* ---- Quiet the big handwriting numerals + margin notes ---- */
.decision__no, .iv-num, .hmw__no { color: var(--graphite); }
.hand, .note-margin { color: var(--graphite); }
.note-aside { color: var(--graphite); background: var(--sand); border-color: var(--line); }
.note-margin::before { filter: grayscale(1) opacity(0.5); }
.iv-feat, .hmw__q b { color: var(--espresso) !important; }

/* ---- Hover borders go quiet ---- */
.bite:hover, .tech:hover, .mm-node:hover, .hmw__card:hover, .iv-pair:hover { border-color: var(--stone); }

/* ---- Decorative dots, connector lines & gap labels: muted ---- */
.ba__notes li::before { background: var(--stone); }
.mm-svg path { stroke: var(--stone); opacity: 0.4; }
.mm-node__gap { color: var(--graphite); }

/* ---- Big solid-orange blocks → calm dark panels with a coral accent ---- */
.challenge-card.card-solid--coral {
  background: var(--panel); border: 1px solid var(--panel-line); color: var(--ink);
}
.challenge-card.card-solid--coral .challenge-card__k  { color: var(--coral-deep); }
.challenge-card.card-solid--coral .challenge-card__hmw { color: var(--coral); }
.finding.card-solid--coral {
  background: var(--coral-soft); border: 1px solid rgba(168,111,214,0.30); color: var(--espresso);
}
.finding.card-solid--coral .finding__num  { color: var(--coral-deep); }
.finding.card-solid--coral .finding__stat { color: var(--ink); }
.finding.card-solid--coral .finding__impl { color: var(--graphite); }

/* ---- Tech "edge" highlight card: neutral panel, not orange ---- */
.tech--accent { background: var(--sand); border-color: var(--line); }

/* ---- Carousel controls: neutral ---- */
.carousel__arrow { color: var(--espresso); }
.carousel__arrow:hover { background: rgba(244,238,228,0.08); border-color: var(--stone); }

/* ---- Impact metric cards: clean neutral card, one coral accent on the numeral ---- */
.metric { background: var(--white); border-color: var(--line); color: var(--ink); }
.metric:hover { border-color: var(--stone); }
.metric__num { color: var(--coral-deep); }
.metric__ic { color: var(--graphite) !important; }

/* (legacy in-page nav styles removed — top bar now uses the shared site nav) */

/* ---- Survey findings: white numerals, lighter supporting text ---- */
.finding--plain .finding__num,
.finding.card-solid--coral .finding__num { color: var(--ink); }
.finding--plain .finding__stat,
.finding.card-solid--coral .finding__stat { color: var(--ink); }
.finding--plain .finding__impl,
.finding.card-solid--coral .finding__impl { color: var(--espresso); }

/* ---- Design-decision strip: drop the coral accent bar ---- */
.dimp-strip { border-left: 1px solid var(--line); }

/* ---- Icons: not all neutral — feature/section card icons carry the coral accent.
   (The four impact "testing showed" icons stay white per the data-card treatment.) ---- */
.bite__ic,
.tech__ic,
.mm-node__ic,
.dimp-strip__ic,
.dimp__ic,
.change__ic { color: var(--coral); }
.tech--accent .tech__ic { color: var(--coral-deep); }

/* ---- Survey findings: consistent 44px numerals ---- */
.finding__num { font-size: 44px; }

/* ---- Two-up stat grid (secondary research) ---- */
.bites--2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 720px){ .bites--2 { grid-template-columns: 1fr; } }

/* ---- Full-width 16:9 carousel (market-gap visuals) ---- */
.carousel--wide .carousel__slide { aspect-ratio: 16 / 9; }
@media (max-width: 720px){ .carousel--wide .carousel__slide { aspect-ratio: 16 / 10; } }

/* =========================================================
   SURVEY FINDINGS — flat, text-only (number left, copy right)
   ========================================================= */
.findings-flat { display: flex; flex-direction: column; margin-top: 10px; }
.ffrow {
  display: grid; grid-template-columns: minmax(150px, 220px) 1fr;
  gap: clamp(22px, 4vw, 60px); align-items: baseline;
  padding: clamp(24px, 3.2vw, 34px) 0; border-top: 1px solid var(--line);
}
.ffrow:last-child { border-bottom: 1px solid var(--line); }
.ffrow__num {
  font-size: clamp(52px, 7.5vw, 88px); font-weight: 700; letter-spacing: -0.045em;
  line-height: 0.85; color: var(--coral);
}
.ffrow__body { padding-top: 4px; }
.ffrow__stat {
  font-size: clamp(18px, 2.2vw, 24px); font-weight: 600; color: var(--ink);
  line-height: 1.32; letter-spacing: -0.01em; max-width: 36ch; text-wrap: pretty;
}
.ffrow__impl { margin-top: 12px; font-size: 14px; color: var(--graphite); display: flex; gap: 9px; }
.ffrow__impl::before { content: "\2192"; color: var(--coral); font-weight: 700; flex: none; }
@media (max-width: 600px){ .ffrow { grid-template-columns: 1fr; gap: 10px; } .ffrow__num { line-height: 0.95; } }

/* =========================================================
   BEFORE / AFTER — vertical phone frames (bigger than iPhone 16)
   ========================================================= */
.ba__item { align-items: center; }
.ba__item .ba__head, .ba__item .ba__notes { align-self: stretch; }
.ba__phone {
  width: 320px; max-width: 100%; aspect-ratio: 9 / 19.5; margin: 6px auto 2px;
  border-radius: 44px; padding: 13px;
  background: linear-gradient(160deg, #2a221c, #15100d);
  border: 1px solid var(--line); box-shadow: var(--shadow-md);
  position: relative;
}
.ba__phone::before {
  content: ""; position: absolute; top: 22px; left: 50%; transform: translateX(-50%);
  width: 108px; height: 7px; border-radius: var(--r-pill); background: rgba(0,0,0,0.55); z-index: 3;
}
.ba__phone-screen { width: 100%; height: 100%; border-radius: 32px; overflow: hidden; background: #0d0a08; }
.ba__phone-screen image-slot { width: 100%; height: 100%; display: block; }

/* =========================================================
   NEXT PROJECT — card with thumbnail (matches design-system kit)
   ========================================================= */
.next--card {
  display: grid; grid-template-columns: auto 1fr auto; align-items: center;
  gap: clamp(20px, 3vw, 36px); flex-wrap: nowrap;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--r-xl);
  padding: clamp(18px, 2.5vw, 26px); box-shadow: var(--shadow-sm);
  transition: transform .4s var(--ease), border-color .4s var(--ease), box-shadow .4s var(--ease);
}
.next--card:hover { transform: translateY(-5px); border-color: var(--stone); box-shadow: var(--shadow-md); }
.next--card .next__thumb {
  width: clamp(104px, 13vw, 158px); aspect-ratio: 4 / 3; flex: none;
  border-radius: var(--r-lg); overflow: hidden; border: 1px solid var(--line); background: var(--sand);
}
.next--card .next__thumb image-slot, .next--card .next__thumb img {
  width: 100%; height: 100%; display: block; object-fit: cover; transition: transform .5s var(--ease);
}
.next--card:hover .next__thumb image-slot, .next--card:hover .next__thumb img { transform: scale(1.06); }
.next--card .next__t { font-size: clamp(26px, 4vw, 46px); }
.next--card .next__sub { margin-top: 10px; font-size: 14px; color: var(--graphite); }
@media (max-width: 640px){
  .next--card { grid-template-columns: auto 1fr; }
  .next--card .next__arrow { display: none; }
}

/* =========================================================
   PLACED IMAGES (real assets dropped into figures/carousels)
   ========================================================= */
.figure img { width: 100%; height: 100%; display: block; object-fit: cover; }
.figure--contain { background: #f1ede6; }
.figure--contain img { object-fit: contain; }
.carousel__slide img { width: 100%; height: 100%; display: block; object-fit: cover; }
.carousel--contain .carousel__slide { background: #f3f1ec; }
.carousel--contain .carousel__slide img { object-fit: contain; }

/* Hero — phone mockup on its native lavender, never cropped */
.figure--hero.figure--contain { background: #e9e7f2; }

/* Persona carousel — taller cards, full card always visible */
#personaCarousel .carousel__slide { aspect-ratio: 4 / 3; }
@media (max-width: 720px){ #personaCarousel .carousel__slide { aspect-ratio: 3 / 3.4; } }

/* Device showcase — graphite & rose-gold band */
.device-show {
  display: grid; grid-template-columns: 0.82fr 1.18fr; gap: clamp(14px, 2vw, 22px);
  margin-top: clamp(30px, 4.5vw, 48px);
}
.device-show .figure { margin: 0; }
.device-show .figure--tall { aspect-ratio: 3 / 3.4; }
.device-show .figure--wide-band { aspect-ratio: 4 / 3.4; }
@media (max-width: 720px){
  .device-show { grid-template-columns: 1fr; }
  .device-show .figure--tall { aspect-ratio: 4 / 3.6; }
}

/* Journey-map & IA full-bleed diagrams keep native proportion */
.figure--journey { aspect-ratio: 1440 / 1196; }
.figure--ia { aspect-ratio: 5279 / 3024; }
.figure--matrix2 { aspect-ratio: 8268 / 4350; }

/* =========================================================
   v4 · REFINEMENT — clean professional pass
   • DM Sans body + Bricolage Grotesque for headings/display
   • Smaller, hierarchical type scale (weights do the work)
   • Consistent radii: 18–20px big cards · 12px medium
   • Icons reduced & removed from data / caption cards
   • Zoom-on-hover for every image · Heroicon arrows
   ========================================================= */
:root{
  --sans: "DM Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --r-sm: 10px;
  --r-md: 12px;   /* medium cards */
  --r-lg: 18px;   /* big cards */
  --r-xl: 20px;   /* hero / feature cards */
}

/* ---- Body now DM Sans; headings stay Bricolage ---- */
body{ font-family: var(--sans); font-size: 16px; line-height: 1.6; }
.h2, .h3, .hero__title, .hero__title--mono, .split-feature__title,
.next__t, .statement__p, .challenge-card__q, .pov__p, .mm-core .txt,
.metric__num, .bite__stat, .ffrow__num, .ev__num, .finding__num,
.decision__t, .tech__t, .mm-node__t, .persona__name, .footer__name,
.human__title, .nav__logo{ font-family: var(--serif); }
.eyebrow, .kick-pill, .meta__k, .dcol__k, .iv-k, .versus__k,
.dimp__k, .dimp-strip__k, .statement__k, .ba__badge, .next__k,
.figure__tag, .mm-node__gap, .chip-clean, .nav__links a,
.nav__cta, .nav__resume{ font-family: var(--sans); }

/* ---- Type scale: smaller, clearer hierarchy ---- */
.hero__title{ font-size: clamp(34px, 4.6vw, 54px); font-weight: 600; letter-spacing: -0.03em; }
.hero__lede{ font-size: clamp(16px, 1.5vw, 18px); font-weight: 400; line-height: 1.55; color: var(--espresso); }
.h2{ font-size: clamp(23px, 2.3vw, 31px); font-weight: 600; letter-spacing: -0.02em; }
.h3{ font-size: clamp(16px, 1.7vw, 21px); font-weight: 600; }
.lede{ font-size: clamp(16px, 1.3vw, 18px); line-height: 1.6; }
.body{ font-size: 16px; line-height: 1.65; }
.split-feature__title{ font-size: clamp(26px, 3.4vw, 40px); font-weight: 600; }
.split-feature__body .body{ font-size: clamp(14px, 1.2vw, 16px); }
.eyebrow{ font-size: 11px; letter-spacing: 0.13em; }
.sec-head{ margin-bottom: clamp(28px, 4vw, 42px); }

/* numerals — present, not oversized */
.metric__num{ font-size: clamp(30px, 3.2vw, 40px); }
.bite__stat{ font-size: clamp(28px, 3.2vw, 38px); margin-top: 0; }
.ffrow__num{ font-size: clamp(40px, 5.2vw, 62px); line-height: 0.9; }
.ev__num{ font-size: clamp(26px, 2.8vw, 34px); }
.finding__num{ font-size: 36px; }
.statement__p{ font-size: clamp(18px, 1.9vw, 24px); }
.challenge-card__q{ font-size: clamp(20px, 2.4vw, 30px); }
.pov__p{ font-size: clamp(18px, 2.3vw, 26px); }
.next__t, .next--card .next__t{ font-size: clamp(22px, 3vw, 36px); }
.decision__t{ font-size: clamp(18px, 2vw, 24px); }
.tech__t{ font-size: 16px; }
.mm-node__t{ font-size: 16px; }
.mm-core .txt{ font-size: clamp(16px, 1.7vw, 20px); }

/* ---- Icons: smaller, relative — and off the data / caption cards ---- */
.ico{ width: 20px; height: 20px; }
.metric__ic{ display: none; }          /* impact: number leads */
.bite__ic{ display: none; }            /* stat cards: number leads */
.figure__cap .ico{ display: none; }    /* captions: text only */
.figure__cap{ padding-left: 0; }
.tech__ic{ width: 30px; height: 30px; }
.mm-node__ic{ width: 28px; height: 28px; }
.statement__ic{ width: 30px; height: 30px; }
.change__ic{ width: 32px; height: 32px; }
.dimp-strip__ic{ width: 30px; height: 30px; }
.dimp__ic{ width: 24px; height: 24px; }
.metric{ min-height: 150px; }
.metric__label{ padding-top: 10px; }

/* ---- Inline-radius cards now follow the token ---- */
.change, .pov{ border-radius: var(--r-xl) !important; }

/* ---- Zoom-on-hover for every image ---- */
.figure, .carousel__slide, .next__thumb, .ba__phone-screen{ overflow: hidden; }
.figure img, .carousel__slide img, .figure image-slot, .carousel__slide image-slot{
  transition: transform .6s var(--ease); will-change: transform;
}
.figure:hover img, .carousel__slide:hover img,
.figure:hover image-slot, .carousel__slide:hover image-slot{ transform: scale(1.05); }

/* ---- Heroicon arrows ---- */
.carousel__arrow{ width: 46px; height: 46px; font-size: 0; }
.carousel__arrow svg{ width: 20px; height: 20px; }
.next__arrow{ width: 52px; height: 52px; }
.next__arrow svg{ width: 20px; height: 20px; }

/* ---- Remove the divider line directly below the Next Project card ---- */
.footer{ border-top: 0; }

/* =========================================================
   v5 · CALMER & GREYER  (feedback pass)
   • Orange-tinted boxes → flat neutral grey (#1C1C1C), no outline
   • Card surfaces unified to neutral grey, box outlines dropped
   • Warm canvas / panels neutralised — less colour overall
   • Pills made more compact · phone-mockup notch removed
   ========================================================= */
:root{
  --cream:  #0D0D0D;   /* page canvas → neutral dark (was warm near-black) */
  --white:  #1C1C1C;   /* primary card surface → neutral grey */
  --sand:   #161616;   /* secondary / inset surface */
  --panel:  linear-gradient(165deg, #1f1f1f, #161616);  /* feature panels, neutral */
  --panel-line: rgba(255,255,255,0.10);
}

/* Flatten card / box surfaces to grey and drop the outlines */
.metric, .bite, .tech, .mm-node, .hmw__card, .iv-pair,
.ev, .dcol, .next--card, .method-strip, .statement--plain,
.dimp, .dimp-strip{
  background: #1C1C1C;
  border-color: transparent;
  box-shadow: none;
}
.tech--accent{ background: #1C1C1C; border-color: transparent; }
.iv-insight{ background: #161616; }

/* The orange "Chose" / accent boxes → neutral grey, no tint, no outline */
.dcol--chose{ background: #1C1C1C; border-color: transparent; }
.dcol--chose .dcol__k{ color: var(--graphite); }
.dcol--considered{ background: #161616; }
.dcol--why{ background: #1C1C1C; }
.ba__badge--after{ background: #1C1C1C; color: var(--espresso); }

/* "What I'd change" — was amber-tinted → neutral grey panel */
.change{ background: #1C1C1C !important; border-color: transparent; box-shadow: none; }
.change__p b{ color: var(--ink); }
.change__score .n{ color: var(--ink); }

/* Quiet hover — gentle lift only, no coloured border */
.metric:hover, .bite:hover, .tech:hover, .mm-node:hover,
.hmw__card:hover, .iv-pair:hover, .next--card:hover, .dimp:hover, .dimp-strip:hover{
  border-color: transparent;
  transform: translateY(-4px);
  box-shadow: 0 18px 40px -22px rgba(0,0,0,0.72);
}

/* Pills — more compact */
.chip-clean{ padding: 6px 13px; font-size: 11px; letter-spacing: 0.11em; }
.kick-pill{ padding: 5px 12px; font-size: 12px; }
.chip{ padding: 5px 11px; font-size: 12px; }
.method-strip{ padding: 11px 22px; gap: 9px 22px; }
.ba__badge{ padding: 4px 10px; font-size: 11px; }
.figure__tag{ padding: 4px 9px; }

/* Remove the notch "dash" at the top of the phone screens */
.ba__phone::before{ display: none; }

/* Decisions section — drop the small label icons (per feedback) */
#decisions .dcol__k .ico{ display: none; }

/* =========================================================
   Interview findings (#primary) — feedback pass
   • no icons · no handwritten font · refreshed card layout
   ========================================================= */
#primary .iv-k .ico{ display: none; }
#primary .iv-pair{ grid-template-columns: 0.42fr 0.58fr; }
#primary .iv-insight{
  background: #161616;
  border-right: 1px solid var(--line);
  gap: 8px;
}
#primary .iv-design{ gap: 12px; }
@media (max-width: 820px){
  #primary .iv-insight{ border-right: 0; border-bottom: 1px solid var(--line); }
}
/* number → clean uppercase index (not handwriting) */
#primary .iv-num{
  font-family: var(--sans); font-weight: 700; font-size: 12px;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--coral-deep);
}
/* "what it changed" feature → compact sans tag (not handwriting) */
#primary .iv-feat{
  font-family: var(--sans); font-weight: 600; font-size: 12px; letter-spacing: 0.01em;
  color: var(--espresso); align-self: flex-start; margin-top: 6px;
  padding: 7px 13px; border-radius: var(--r-pill);
  background: #232323; border: 1px solid var(--line);
}

/* Mobile: connector lines read as noise on narrow screens */
@media (max-width:700px){.mm-svg{display:none}}